Ultimate Style, Efficiency, and Performance in 2010: Introducing The Toyota Prius.

Having undergone terrific transformations with a fresh design, a higher EPA fuel-economy, new features, and increased power, the 2010 Prius is the Toyota hybrid you don't want to miss. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With such a thorough combination of style, efficiency, and cabin room, it is no wonder that the Prius has been rated top of its class and is only getting better in design and prowess as the years go on.

As a gas/electric hybrid running with the combination of a 4-cylinder engine, battery-powered electric motor, and a continuously variable automatic transmission (CVT), there is very little that the technologically-advanced Prius cannot do. The Prius' unique Toyota hybrid system allows for the operation of the vehicle using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are indeed bountiful.

The Prius has made its debut with four outstanding trim options: the II, III, IV, and V. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The 2010 Prius even draws upon features left exclusively to Toyota's Lexus division in prior years, including Intelligent Parking Assist that provides hands-free parallel parking and Lane Keep Assist with lane-departure warning. With such a wide variety of perks, the 2010 Prius is revolutionizing its appeal in the hybrid world. Test drive a 2010 Prius at your local Toyota dealer today and experience superior hybrid driving like never before.

Test Drive the NEW 2010 Toyota Prius I Base Hatchback Today! Base Price: $21,400 The 2010 Toyota Prius I Base Hatchback is characterized by 6J x 15-inch 5-spoke aluminum alloy wheels and aerodynamic muli-reflector headlamps with auto-off. The soothing interior accommodates up to five passengers, and comes standard with 60/40 split rear seat, air conditioning, and a four-speaker AM/FM audio system with CD player and auxiliary audio jack. The fine comfort, fuel performance, and advanced technology of the 2010 Toyota Prius I Base Hatchback could be yours for a price you can afford. Test drive one today! Prius Prius I Research Prius Prius I Quote

The Prius II Base Trim Base Price: $22,800 The Prius II is the Prius trim model available to consumers at the most basic level. It sits upon high quality 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires. The Prius II comes with an AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability. The Prius II is basic only by title, as it has a great amount to offer the 2010 hybrid driver. Prius Prius II Research Prius Prius II Quote

Drive Toyota's 2010 Prius III Base Price: $23,800 With this Prius III you'll get a fantastic eight-speaker JBL AM/FM/CD stereo system that is MP3/WMA compatible with integrated XM satellite radio and Bluetooth connectivity. The same basic features are also enjoyed on this trim, like the aerodynamic multi-reflector projector-beam headlamps and the driver door Smart Key entry system with remote illuminated entry. Prius Prius III Research Prius Prius III Quote

The All New Prius IV Base Price: $26,600 The 2010 Prius IV is one of the higher-end Toyota hybrid trims available to consumers today. While it is visually similar to the Prius II and III trim models, due to its 6J x 15 inch 5-spoke aluminum alloy wheels and P195/65 R15 tires, there are still many differences that set the IV apart from the rest. Its three-door Smart Key entry system, driver and passenger water repellant windows, illuminated entry, and leather-trimmed interior, are just a few of the features that make the IV stand out in a category all its own. Visit your local Toyota dealer to take the Prius IV you've been waiting for out for an exhilirating test drive today. Prius Prius IV Research Prius Prius IV Quote

The 2010 Prius V: The Ultimate Prius Trim Available Base Price: $28,070 The 2010 Prius V is the ultimate trim that comes complete with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The Prius V comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. It even comes stocked with a JBL AM/FM/CD changer audio system with integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers. Prius Prius V Research Prius Prius V Quote

2010 Toyota Prius Features And Standard Equipment

Specifications
Horsepower:	98		MPG City/Highway:	51 / 48
Torque:	105		Seating:	5

Base Standard Equipment

Mechanical Standard Equipment

Hybrid battery pack - Nickel-metal hydride - 650 volts maximum

Motor Generator Two

1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i

Electronically controlled continuously variable transmission (ECVT)

Body/Suspension/Chassis Standard Features

Suspension, front - Independent MacPherson strut suspension - With stabilizer bar

Suspension, rear - Torsion beam - With stabilizer bar

Steering - Electric power-assisted rack-and-pinion

Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor

Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor

Brakes - Parking, pedal brake

Anti-lock Brake System (ABS)

Exterior Standard Equipment

Temporary spare tire

Aerodynamic rear deck spoiler

High Solar Energy-Absorbing (HSEA) glass

Intermittent windshield wipers

Rear window electric defogger with timer

Color-keyed foldable power side mirrors

Interior Standard Equipment

Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator

Air conditioning with electric A/C compressor

Auto up/down on all windows

Driver's seat with vertical adjustment

60/40 split rear seat

Power door locks

12V power outlets (2)

Driver seatback pocket

Dual sunvisors with driver and front passenger vanity mirrors

Push button start and remote illuminated entry

Eco and Power modes

Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters

Tilt/telescopic adjustable steering wheel - With audio and HVAC controls

Safety & Security Standard Features

Side-impact door beams

Front and rear energy-absorbing crumple zones

Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions

Active headrests

Child protector rear door locks

Adjustable front seatbelt shoulder anchors

Engine immobilizer

Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC)

Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags

Warranty Standard Features

Basic Limited Warranty - 3 years/36,000 miles

Powertrain Limited Warranty - 5 years/60,000 miles

Rust-Through Limited Warranty - 5 years/Unlimited miles

Hybrid-Related Component Coverage - 8 years/100,000 miles

Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles