The partnership between Fisker Automotive and Architectural Digest is a year-long, integrated print, digital, and experiential program aimed at reaching leaders in the fields of technology and design, business ethics, environmentalism, and others interested in expanding their knowledge of sustainability.

The first event, in a series of five global events, was the Aspen Ideas Festival where Henrik Fisher was the keynote speaker at a private event at The Little Nell. The festival was presented by the Aspen Institute and was a forum where thinkers and leaders from around the world gathered to discuss their ideas, work, and issues that have inspired them. The goal of the festival was dedicated to dialogue and exchange, and to bring these discussions and ideas to the public at large.

And of course, the Fisker Karma, Fisker Automotive’s first production car and the world’s first premium electric plug-in hybrid will be on display at each of these established events. As you may already know, the Fisker Karma is a design-driven, environmentally sustainable, luxury vehicle with 403 hp, and a CO2 output lower than most hybrids.

Featured alongside the Fisker Karma at these events will be a custom-created digital wall that will host original video content featuring four, 30-second pieces highlighting key innovations of the vehicle via one of the four elements: water, air, earth, and fire. Using an interactive iPad, visitors can navigate through each of the four films. The custom-created digital wall is crafted from sustainable materials, reflecting the environmentally conscious values of the Fisker Company.

“An innovative partner like Fisker Automotive continually challenges Architectural Digest to create integrated programming that is as state-of-the-art as its product,” says Giulio Capua, vice president and publisher of Architectural Digest. “We are thrilled to be standing alongside Fisker at the forefront of design and technology.”

“Architectural Digest is the ‘International Design Authority’ and there can be no more of a natural fit than the sleek Fisker Karma with its ground-breaking environmental credentials to create a partnership that is a perfect fit for our customers,” says Marti Eulberg, Fisker Automotive’s vice president global sales and marketing.