The New World F.E.S.T (Festival of Eco-Friendly Science and Technology), a large-scale, outdoor eco-festival and exposition that will take place October 7 – 9, 2011, just steps from the sand in Santa Monica.

Six-time national US Open sand sculpting champions Archisand will create a majestic sculpture – live – including an eco-mural featuring the first “Sand-Made Prius” courtesy of Toyota Santa Monica. The vehicle chosen is the new, larger Prius v. Sand sculpting has become a popular art form, and Archisand’s amazing work can be viewed at www.socalsandcastles.com. Toyota Santa Monica us the largest hybrid dealer in America and a longtime award-winning proponent and practitioner of sustainable living.

The New World F.E.S.T is a celebration of eco-friendliness and forward-thinking science. Its mission is to present educational content in a desirable (beachfront) setting and entertaining manner, so that important messages about “a smart future” and “the greening of the planet” are best retained. (www.theneworldfest.com) It features 150 exhibitors and 6 performance stages which offer live music, innovative demonstrations, guest speakers, panel discussions, natural cooking workshops, yoga classes, family entertainment, plus an eco-theater screening environmentally-focused films and documentaries, a ‘spiritual oasis’ with health and wellness products/techniques, futuristic technology, and a remarkable Sustainable Art exhibition with 30 artists showcasing their creative use of repurposed and recycled objects, including many live installations.