LAcarGUY Announces Sponsorship of USC Football's "Touchdown To A Cure"
For every touchdown USC scores this year, LAcarGUY will donate $300 to Pipeline To A Cure, a charity focused on raising money to cure Cystic Fibrosis.
Hawthorne, CA – September 2, 2010 – LAcarGUY, Los Angeles’ premier family of auto dealerships and number one hybrid dealer in the world, is giving USC another reason to score this season. For every touchdown USC delivers, LAcarGUY will donate $300 to Pipeline To A Cure – an organization dedicated to finding a cure for cystic fibrosis (CF). CF is an inherited chronic disease that disables the lungs and digestive system of about 30,000 children and adults in the U.S. (70,000 worldwide).
Based in Southern California, Pipeline To A Cure was created after Australian researchers discovered that children with CF who surfed had significantly healthier lungs. The study found that inhaling saltwater mist has a powerful effect on rehydrating the lining of the lungs. This discovery led researchers to develop a hypertonic saline solution, which CF patients around the world now inhale every day. In essence, CF patients now mimic a “surf session” on a daily basis.
LAcarGUY hopes to donate up to $15,000 at the end of the 13-game USC season. ESPN will be promoting the donation on their pre- and post- radio broadcasts on ESPN/710 via the program title “Touchdown to a Cure.”
LAcarGUY founder and avid surfer Mike Sullivan became a supporter of Pipeline To a Cure immediately after meeting ambassador and fellow surfer Emily Haager. Haager spent most of her young life raising awareness about the disease and helping other CF patients endure the grueling daily treatment regimens that keep them alive. Haager lost her battle with CF in May of 2010 but her spirit continues to inspire everyone to continue fighting the disease.
“We have been involved with Pipeline To A Cure since its inception and have always been a proud supporter of local sports teams,” says Mike Sullivan. “We hope this fundraiser with USC will help not only raise money but raise awareness on CF and Pipeline To A Cure’s overall mission. ”
The LAcarGUY family of dealerships has been a Los Angeles fixture since “Sully” Sullivan opened its first dealership, Volkswagen Santa Monica in 1964. Today, LAcarGUY includes 10 award-winning dealerships throughout Los Angeles and a state-of-the-art body shop. As a local family-owned business, LAcarGUY is recognized as a prominent supporter of community events, charitable organizations and environmental causes. As the number one hybrid dealer in the world, LAcarGUY is proud to lead the industry into a greener automotive future. For more information, please visit www.lacarguy.com.
About Pipeline To A Cure
Since its creation in 2008, Pipeline To A Cure has raised over 1.3 million dollars to fight Cystic Fibrosis (CF) – an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). CF is a defective gene and its protein product cause the body to produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections, and obstructs the pancreas and stops natural enzymes from helping the body break down and absorb food.
The Pipeline to a Cure Campaign was created to herald the discovery by Australian researchers who found that CF children that surfed had significantly healthier lungs. Doctors determined that inhaling saltwater mist has a powerful effect on rehydrating the lining of the lungs, which allows CF patients to more easily eliminate bacteria-contaminated mucus. This discovery led researchers to develop a hypertonic saline solution, which CF patients around the world now inhale every day. In essence, CF patients now mimic a “surf session” on a daily basis.
The LA surfing community has adopted the Pipeline To a Cure Campaign to help raise money and awareness to find a cure for CF. Legendary Waterman Laird Hamilton and Dave Kalama have stamped their names on Pipeline, and for the last three years have been dedicated to the fight. Included with Laird and Dave are Rob Machado, Lisa Anderson, Tom Curren and PT Townsend. They have all lent their time and talents to promote Pipeline to a Cure and help find a cure for CF. For more information, please visit www.pipelinetoacure.com.
Visit our website for more details http://www.lacarguy.com/cure/