Toyota Bringing Six Custom Cars to SEMA
Toyota will bring six vehicles to the Specialty Equipment Market Association show (SEMA) this week. All six are bespoke vehicles for the show; however, four of these vehicles will be going head-to-head in competition as part of Toyota’s Dream Build Challenge.
Based off of fan votes, one of these vehicles will be crowned victor by none other than Top Gear’s Rutledge Wood.
When marketing a competitive build-off, its best to enlist teams that are no strangers to competition: athletes and their corporate sponsors.
NASCAR driver Parker Kligerman and Kyle Busch Motorsports went the enthusiast route by turning a Toyota Camry SE into a functional rally car. Painted in classic Toyota Racing colors, the CamRally has a stripped away interior, fender flares to cover its wider track, and a big turbo mounted to the V6 engine.
Freestyle skier Simon Dumont and Oakley worked to turn the 2014 4Runner into a skiers dream machine. With an iPad integrated into the dash, rugged roof racks, and knobby tires, Dumont and Oakley’s 4Runner promises to get winter sports fanatics to their mountain of choice in full warmth and comfort.
Channeling both Kligerman’s CamRally and Dumont’s 4Runner, BMX rider Drew Bezanson and Skullcandy turned an everyday Corolla into the Crusher Corolla. With a slick paint job and rally wheels, the Crusher Corolla has the go-anywhere vibe of the CamRally; however, an integrated bike rack, center console mounted iPad, and headrests that mimic Skullcandy’s latest headphones provides the Corolla Crusher with the comfort and technology that the CamRally lacks.
Finally, Supercross riders Justin Brayton and Josh Grant worked with Joe Gibbs Racing to make a Toyota Tundra that caters to the dreams and needs of supercross riders. Unique to their Let’s Go Moto Tundra is this truck’s eight-foot bed and CrewMax cab. That huge bed houses three television screens, a videogame counsel, fridge, and a toolbox, not to mention enough space to transports a motocross bike. The truck was also lifted to ensure that it could make it through rough terrain.
Log onto ToyotaDreamBuild.com to vote for your favorite.
Though not part of the Toyota Dream Build, DC Shoes took on the task of outfitting a Toyota Tacoma to tackle any snowy road or mounted. The truck won its own competition, in which fans voted among a number of designs, with the winning design making it past the drafting table to be turned into a real show car. The truck includes a snowplow, a roof-mounted pop-up tent, and an LED light bar to provide plenty of light when parked in remote locations.
Last, but not least, LifeTime Fitness worked with Toyota to create a RAV4 that’s perfect for any triathlete. With an integrated hot water shower, blender, refrigerator, and custom roof rack, the LifeTime Fitness RAV4 has all the tools any triathlete needs to remain cool and comfortable.
Keep an eye on LA Car Guy to find out which Toyota Dream Build is dubbed champion, and for the latest auto news.
Photo credits: Toyota