Worldwide Sales of Toyota Hybrids Top 4 Million Units

May 29th, 2012 by

Toyota Motor Corporation (TMC) recently announced that global cumulative sales of its hybrid vehicles have topped the 4 million mark as of April 30, 2012. Currently, Toyota sells 18 hybrid passenger vehicles in 80 countries and regions around the world. And this year, hybrid sales accounted for 15 percent of TMC’s global vehicle sales.

The first Prius went on sale in Japan in 1997 and in 2000, Prius hybrid technology was introduced to the U.S. Since then, the Toyota Division of Toyota Motor Sales (TMS), U.S.A. has sold 1.5 million hybrid vehicles in the U.S., accounting for 65 percent of all hybrid vehicles sold in the region. Prius, the iconic hybrid brand, makes up half of all hybrids on the road in the U.S. with sales totaling 1.2 million units through April 2012.

The expansion of the Prius family line of vehicles has been successful in the U.S. since the Prius v was introduced to the market in November 2011 and the Prius c and Prius Plug-in during the first quarter 2012. In that time, Prius family sold 60,859 units in the U.S.

In addition to the Prius family, Toyota’s line of hybrid vehicles include versions in the Camry and Highlander, which feature larger displacement applications of Toyota’s Hybrid Synergy Drive.

“All of us at Toyota would like to sincerely thank our customers, who have made Prius the best-selling hybrid in the industry,” said Bob Carter, group vice president and general manager, Toyota Division. “While we’re proud of this accomplishment, we are not stopping here as hybrids will continue to be a core technology for Toyota.”

As of April 30, 2012, TMC calculates that TMC hybrid vehicles, since 1997, have led to approximately 26 million fewer tons of CO2 emissions—considered to be a cause of climate change—than would have been emitted by gasoline-powered vehicles of similar size and driving performance.